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About E.S.T.

Our History. Our Legacy.

Elm Street Tattoo was opened in 1996 by a group of friends interested in creating a tattoo shop with a standard above the rest. It has operated non-stop since then and celebrated 20 years of business in December of 2016.

Owners Oliver Peck and Dean Williams still tattoo there full to part-time, throw several events throughout the year, and host guest artists from all over the world in their shop. Currently there are 14 artists including the owners that practice many styles from American Traditional to Japanese to Black and Gray.

The shop is known for its quality of work and great atmosphere. Appointment info can be found in artist profiles and walk-ins are available every day first come first serve.

Friday the 13th

The first Friday the 13th tattoo marathon was hosted by Elm Street Tattoo was in 1996. The 24 hour event has been run every Friday the 13th since.

It has grown from a wild free for all to a record setting event where nearly a thousand people line up to get tattooed in one day.

If you believe in the tradition of getting a “13” on Friday the 13th to ward off bad luck, Elm Street Tattoo is the ONLY place you can find “Lady Luck.”

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Elm Street Fest

The Elm Street Tattoo and Music Festival was born in 2012 as a means for Elm Street Tattoo to host the best tattooers that they consider family.

The artists come from all over the world to Dallas, Texas for a three day tattoo convention. The convention features tattooing, live music, and other pop up events and art shows.

It has moved locations several times but has always called Deep Ellum and Elm Street its home.

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Heart in Hand

In 2015 the continued growth of Deep Ellum and Elm Street Tattoo’s notoriety as one of the best shops in the world facilitated a need for more tattooing capacity. Oliver Peck and Dean Williams began developing Heart in Hand Gallery as a private, appointment only studio space in Deep Ellum to provide a high-end tattoo experience to clientele.

The shop opened in late September of 2016 with a retail storefront and private “speakeasy” studios in the back. Currently Ian Jones and Jeb Maykut tattoo at Heart in Hand (Deep Ellum) full-time and other artists and guests from Elm Street Tattoo do select appointments in the space.

In August 2017, body piercing services were made available at Heart in Hand and expanded with the addition of a Lower Greenville location which was acquired in December 2018.  Currently there are three piercing artists; Jeremiah, Dezi and Casey that are available for piercings everyday, walk-ins and appointments accepted.

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